RB group is a multinational consumer goods company. Their most famous brand is Durex. RB understood that their Durex product wall needed modernising to meet its product portfolio. It only showcased a few of RB’s products and it was limited in size. The layout and visual appeal of the wall was dull and needed improving.
We tested many different designs of the product wall. To make the wall more visually appealing we trialled out a 3D look, as the current 2D approach looked very standard and dull. The design team were able to take away their creative thoughts with the requirements provided by Durex and design a 3D wall with the correct colour pallete. The new revised wall is more attractive and fits with the modern environment.
This was the old wall. Feedback suggested it was not eye-catching and cast products in a bad light.
The finalised product wall was visually appealing, both RB and Durex were able to see the huge transition between the old wall and newly developed wall.
Durex were extremely satisfied with the support provided by SHINE.
November 24, 2017